In collaboration with Ellen Degeneres, Gapkids is debuting a new clothing line called ED to be released very soon (Aug 18, 2015). The idea of the line is to encourage girls to pursue their goals and dreams without the constricts of gender stereotypes. Here is a behind-the-scenes look at the filming of their campaign where you can see some of the styles as well as the messages (kids should "express their authentic identities") of the clothing.
I'm happily raising two boys and constantly being told raising boys is easier than raising girls. Although raising boys does have many challenges and roadblocks, I can see how much more difficult it is to raise girls in our world--our society. The issue of clothing--dressing appropriately, but avoiding body shaming--is not a hot button point of contention in my household. My boys are simple--they prefer neutral colors with the occasional splash of color, some wording is okay if it's witty, and knee length shorts with multiple pockets (with zippers) are the best. With those basic guidelines in place, they allow me carte blanche with buying their clothing because they rarely look at themselves in the mirror and barely look down to see what they have on at the moment.
I must admit, I look at the clothing that some girls wear and I find myself cringing at the too short shorts and the too tight anything and everything. But ultimately, what's important is that girls are happy and comfortable in their own skin, that they're dressing for themselves--their style, their expression--and that they're not dressing to gain unhealthy attention from others. Did I mention how tough it is to raise girls?
Anyway, kudos to Ellen for throwing her hat in the ring and offering more options for girls clothing. And yes, most likely, if I had a daughter, she'd wear that stuff. ☺
And here's an old post titled Thank You, Emma Watson! I wrote in February of this year highlighting the #HeForShe (fight for gender equality) and #LikeAGirl campaigns. And Emma is at it again! Here is a new video focusing on gender equality in fashion. Seriously, can I love this celebrity more?
Even though I'm surrounded by more testosterone than estrogen in my day-to-day life, I can still chant "Girl Power" with the best of them!
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